Executive dashboard
KPI tiles, revenue vs budget and gross margin vs prior year
Revenue YTD
$24.6M
+3.1% vs budget
Gross margin
27.4%
-1.8 pts vs PY
EBITDA
11.0%
-0.7 pts vs budget
Cash today
$2.1M
13-wk low: week 7
Working capital
61 days
DSO 47 · DPO 38
Revenue vs budget ($M)
Gross margin % — actual vs prior year
Management insight
- What happened
- Revenue is 3.1% ahead of budget while gross margin has fallen 1.8 pts vs prior year.
- Why
- Growth is concentrated in lower-margin lines and packaging costs have risen.
- Business implication
- Profit is growing slower than sales; the budget is met on the top line only.
- Potential action
- Re-weight the sales plan toward higher-contribution lines and reprice the lowest-margin group.